OVERLAND coffee company
Brewing Up Adventure
Overland Coffee Company is a brand crafted for adventurers. They offer premium, ready-to-brew coffee blends that cater to the rugged, outdoor community. Seeking to merge their passion for exploration with a love for coffee, they approached me to create visuals as robust and energizing as their products.
The client aimed to gain traction within the overlanding community and beyond. They needed distinctive and versatile graphics that captured the essence of adventure and could easily translate across various merchandise, from vehicle decals to trade show exhibits. Our goal was to design visuals that would grow their brand awareness and resonate with the exploratory spirit of their audience.
I began by conceptualizing and crafting a series of custom vehicle illustrations. These designs feature iconic overland vehicles known for their durability and rugged charm, with a stylized twist that incorporates elements from the coffee brand. These illustrations are not only detailed and accurate but also imbued with a sense of motion and thrill. Knowing that enthusiasts love to personalize their gear, attractive and durable stickers were key. I designed a line of vinyl stickers that became not just promotional items but coveted pieces of art.
Packaging
Balancing ruggedness with the sophistication of premium coffee, I created resilient, eye-catching packaging that stood out both on shelves and online. The designs reflected landscapes common in overlanding and a call to brew your coffee wherever adventure takes you. As a result, the products began turning heads in both retail environments and campgrounds; their distinctive designs, resonating with the heart of adventure, made them memorable in a competitive market.
The success of Overland Coffee’s brand awareness campaign is a testament to strategic design thinking coupled with an understanding of the brand's core audience. Through immersive visuals and impactful presence across various media, the brand has established itself as a staple for coffee-loving adventurers.