Logo Design

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Every company, regardless of size or age in the market, needs a logo that will help define their brand and identify who they are to customers. A good logo should feel appropriate to your industry, differentiate you from competitors, and foster brand loyalty.

Brand Identity

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You can’t control how someone feels about your product, service, or company, but you can influence it. This is achieved through brand identity; the tangible expression of your brand through logo design, typography, colors, etc. Identity packages include a brand guide and a variety of digital and print assets.

A cohesive brand identity will bring in more consistent sales, make product roll-outs more successful, and aid in maintaining a unique and sustainable brand image that generates trust between you and your consumer.

Rebranding

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Rebranding is a marketing initiative in which a brand’s identity is changed, typically for the purpose of influencing how a brand is perceived in the minds of its consumers and stakeholders. This option is typically reserved for larger organizations that require thorough market research and considerable print and digital assets.

The rebranding process can be a complicated and expensive undertaking, but when done successfully, it has the potential to better differentiate companies from competitors, and more closely align with the wants, needs, and values of its consumers. More and more of today’s businesses are undergoing rebranding initiatives to remain competitive.

Interested in working together?