Packaging, Trade Show Displays | 2022

Overland Coffee Company

Overland Coffee Company is dedicated to serving the adventurous spirit of overland vehicle enthusiasts and campers with premium, ready-to-brew coffee blends. Their mission is to merge a passion for exploration and adventure with a love for quality coffee. They sought to create new packaging and merchandising that would amplify their brand's presence within the overlanding community.

Objectives

Increase brand recognition among overland vehicle enthusiasts and outdoor adventurers.
Implement cohesive visual identity on packaging and develop print-ready files.
Develop versatile graphics suitable for merchandise and trade shows.

Packaging

The first step was to create packaging that not only showcased the coffee blends but also communicated the adventurous spirit of the brand. The packaging features:

A bold color palette inspired by nature that includes earthy tones.
Illustrations of outdoor scenes to evoke a sense of adventure and exploration.
Clear typography that reflects the rugged nature of the brand while remaining legible.

(this case study is in progress)

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