Hostess Packaging & Displays

I manage all sorts of design projects, from the packaging you see on shelves to those eye-catching displays in stores and even online ads. A large part of my job is taking creative ideas and translating them into files for printing, ensuring die lines are correct and everything looks great and follows all the rules (like those on food labels). I also work closely with printing distributors to make sure the final products are set up for optimal print quality. One of my key projects as of late is helping with the Hostess rebrand, making sure all their new packaging looks consistent and meets all regulatory guidelines. I also design those innovative displays you see in stores and create digital images and 3D renderings for the sales team and Hostess asset library. In addition to all of this great work, I shoot product photography, execute advanced retouching and color correct against proofs before packaging is finally approved and shipped to press.

Production Design 2025

Agency: Lundmark Advertising