Logo Design | 2024
Sunflower Services
Sunflower Services, an eco-friendly cleaning company, approached me to create a logo that would encapsulate their commitment to all-natural, chemical-free cleaning methods while also representing their diverse range of services, including in-home care and handyman assistance. The objective was to design a logo that not only reflects their core values but also allows for future expansion into sub-service categories.
The Challenge
The primary challenge was to create a cohesive logo that communicates the three tiers of Sunflower Services:
Sunflower Cleaning
Sunflower In-Home Care
Sunflower Handyman Services
The logo needed to be versatile enough to extend into additional branding opportunities, such as Sunflower Organics, which would encompass other aspects of their eco-friendly ethos, including Julie's homemade kombucha and community gardening efforts.
Design Approach
To show the three service levels, I used colors and images that defined each while keeping a consistent brand look. Yellow sunflower petals are central to this design, as Dave & Julie usually leave fresh sunflowers after cleaning, symbolizing positivity and energy. The blue hand represents trust, reliability, and compassion, reflecting the personal touch in their home care services. A green leaf indicates their commitment to organic methods, sustainability, and eco-friendliness.
Branding Elements
In addition to the logo, I designed several branding elements to create a cohesive identity:
Business Cards: Feature distinct colored stamps for each service tier, which helps potential clients quickly identify services.
Promotional Thank You Cards: These cards were strategically designed to encourage customer feedback by offering a 10% discount on their next cleaning in exchange for reviews. They also highlighted the additional services offered by the business.
Sunflower Organics: The design for the kombucha bottles was crafted as an example of how an additional brand offshoot might perform within the established design system.
Results
The final logo and branding materials successfully encapsulated the essence of Sunflower Services. The design allowed for flexibility in branding, making it easy for the company to expand into new service categories as needed. The bright, bold color scheme not only made their brand easily recognizable but also conveyed a sense of cleanliness and modernity, resonating well with their target audience.
The feedback from Dave and Julie has been overwhelmingly positive, and they reported an increase in customer inquiries since implementing the new branding materials. Through this project, Sunflower Services now has a robust brand identity that reflects its mission of providing eco-friendly, compassionate care within the community.
