Pabst Blue Ribbon Beer Can Design

Pabst Blue Ribbon (PBR) has a storied history in the American beer landscape. Originally established in 1844, the brand has evolved through various cultural and market changes. This case study will explore the design of the PBR beer can, focusing on its visual elements, branding strategy, and consumer impact. Pabst Blue Ribbon established itself as a quality beer by winning numerous awards in the late 19th century. The iconic blue ribbon, which represents its traditions of excellence, became a central element of the brand's identity. The design of the can reflects not only the brand’s heritage but also its ability to adapt to modern trends while maintaining a sense of nostalgia.

Packaging Design 2024